Signature Class Campaign




2022-2023

Category: Motion Design
Role: AD Design, Storyboard, VFX
Tools: After Effects, Premire Pro, Photoshop, Illustrator



This motion campaign promoted celebrity-led signature classes on CLASS101. Ads were created for online and TV with themes tailored to each instructor’s persona.
 

Watch video ->
Each ad had unique narrative cues (e.g., Park Jae-bum) but shared a consistent brand tone across motion, typography, and editing style.


Design Points
  • Art direction of on-air CFs from storyboard to final delivery
  • Created full motion design system aligned with platform branding

Result
  • Main ad received over 3.2M views
  • +20% increase in new user signups
  • Won MAX Summit Advertising Award


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