Seasonal & Global Promo Videos




2023

Category: Motion Design
Role: Motion Designer
Tools: Storyboard, After Effects, Illustrator, Hands Drawing


A recurring series of short-form motion campaigns for holidays and global promotions. Each video visually interpreted seasonal themes aligned with platform voice.


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Implemented title motion and animation systems that could flex across holiday events (Lunar New Year, Back to School, etc.) while maintaining clear brand identity.



Design Points
  • Built reusable motion asset packs
  • Maintained high output tempo with consistent quality



Result
  • Strengthened brand recall during campaign periods
  • Improved design team’s production agility