Seasonal & Global Promo Videos
2023
A recurring series of short-form motion campaigns for holidays and global promotions. Each video visually interpreted seasonal themes aligned with platform voice.
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Implemented title motion and animation systems that could flex across holiday events (Lunar New Year, Back to School, etc.) while maintaining clear brand identity.
Design Points
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Built reusable motion asset packs
- Maintained high output tempo with consistent quality
Result
- Strengthened brand recall during campaign periods
- Improved design team’s production agility