Queen’s Birthday Ball
2016
The Queen’s Birthday Ball (QBB), hosted by the British Chamber of Commerce Korea (BCCK), celebrated Queen Elizabeth II’s 90th birthday with a large-scale charity event. The entire branding and spatial visual design were overseen, focusing on delivering a sophisticated and immersive experience inspired by Charlie and the Chocolate Factory. Held at the Fairmont Hotel Seoul, the event gathered over 300 global diplomats and corporate leaders.
Design Concept
- This year’s theme drew inspiration from British author Roald Dahl’s iconic story Charlie and the Chocolate Factory, shifting from the usual “Britain” focus to a narrative-driven, magical experience.
- The design process aimed to avoid childish or overly playful motifs, opting for simplified, elegant graphics.
- The primary colors featured deep purple tones combined with golden-yellow accents representing the “Golden Ticket,” creating a luxurious atmosphere.
- Event hosts wore themed costumes, reinforcing a cohesive visual storytelling throughout the event.
Experiential & Brand Collaboration Design-
To enhance guest immersion, a collaboration with the British chocolate brand Dairy Milk provided custom event goodies and chocolates to all attendees.
- Additional British brands, including a premium popcorn company, ice cream trucks, and alcoholic beverages, enriched the sensory experience.
- Table centerpieces were crafted as candy and dessert floral arrangements, harmonizing with the event’s whimsical theme.
- Entrance tickets featured hidden Golden Tickets integrated with chocolate-themed designs, which tied into a Lucky Draw event that engaged guests uniquely.
Branding & Spatial Visual Design- Curated brands relevant to the theme, including chocolates, desserts, beverages, and fashion accessories.
- Designed immersive booths and spatial layouts to boost guest engagement and thematic consistency.
- Partnered with sponsors aligned with the charity event’s mission to reinforce messaging and visitor experience.
Highlights for International Audiences
- Trusted with the official branding of a high-profile British royal event, underscoring credibility and expertise.
- Managed a large-scale VIP event with over 300 attendees, showcasing capacity for global-scale projects.
- Created a comprehensive brand experience including event host costumes, immersive booths, and POSM elements.
- Delivered branding that connected public good with high-end event design.
- Enhanced guest experience with engaging collaborations like chocolate giveaways and interactive Lucky Draw.
Results & Media Response-
Successfully hosted over 300 high-profile diplomatic and corporate guests, boosting the brand’s international standing.
- Recognized in The Korea Times coverage.
- Received widespread positive feedback for immersive design and attention to detail.
- Social media and press coverage helped organically amplify event reach.
- Strengthened brand image while supporting charitable causes.
Press - Korea Times ->