Marketing Video Template System
2021
A scalable and reusable advertising template system was developed to streamline content production across marketing channels.
By unifying visual structure and storytelling patterns, the system supports faster content delivery, brand consistency, and repeatable performance testing.
Design Insight
- Organized visual flow per ad type: course promos, discounts, seasonal campaigns
- Pre-defined text placement, image balance, CTA structure
- Includes motion-friendly versions for dynamic video formats
Brand Target
- First-time users from targeted paid ads
- SNS-native audiences familiar with short-form content
Visual Motif
- Key visuals using brand color systems
- Banner-type layout emphasizing CTAs
- Quick visual triggers with kinetic type and animated transitions
Process
- Developed multiple templates (square, story, banner type)
- Created in-house user guides and team training material
- Standardized export settings for automation and reusability
Design Points
- Templates built to be used by non-designers
- Focused on clarity, readability, and direct message delivery
Outcome & Benefits
Designer Role -> Maintains brand tone / Controls visual quality
Marketer Role -> Leads content & experiment / Iterates ad performance
- Faster turnaround
- Reduced production cost
- Minimized design dependency
- Suitable for large-scale campaigns
Results
- Reduced average ad production time by over 60%
- Improved communication across content creation teams
- Enabled performance-driven campaigns using repeatable templates