LOVERS Series




2021-2023

Category: Brand Design
Role: Series Direction, Visual System
Tools: After Effects, Photoshop, Illustrator


“LOVERS” is a creator-focused interview content series by CLASS101. It was designed to expand the brand’s identity beyond online courses into emotional storytelling around the lives of creators. The project aligned closely with the company’s mission: “Help people live by doing what they love.”
The design took inspiration from analog scrapbooking and the concept of collecting. Visual elements such as sticky notes, polaroids, and textures were used to evoke warmth and sincerity. The layout optimized for dark YouTube UI ensured contrast and emotional impact.




Brand Target
  • Young creators navigating career and lifestyle paths
  • Loyal brand audience who value storytelling and emotional depth


Visual Motif
  • Scrapbook-inspired collage layouts
  • Handwriting fonts, taped edges, textured paper
  • Visual contrasts to match video platform UX


Process
  • Design system and motion templates for series
  • Title, subtitle, intro/outro animation development
  • Internal guide and style consistency across episodes


Design Points
  • Emotional visuals aligned with real creator voices
  • Easy-to-extend content system across episodes


Result
  • Over 18 episodes produced
  • Average of 10K–20K views per video
  • Established as CLASS101’s signature brand content series




Watch Original Branding ->

Watch Rebranding Version ->




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