Fashion Film
2016-2023
-Umbro Korea “Culture Club” Serise
-Tacostand Brand Film “Mascot”
-MUNSOO KOWN SS17
-D BY D SS17
Contributed to fashion campaign and collection films, translating each brand’s identity into compelling visuals within short formats. Blended live-action footage with motion graphics and typography to enhance storytelling and audience engagement.
Produced 2D animated visuals and title graphics for Umbro Korea’s Culture Club campaign in collaboration with other local brands.
Needs / Context
- Deliver a clear representation of each brand’s unique message and identity within limited runtime
- Ensure smooth integration of graphic elements into live-action footage
My Contribution
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Umbro Korea “Culture Club”
Visualized the blend of heritage and youth culture through layered motion and sharp typography.
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Tacostand Brand Film “Mascot”
Produced playful character-driven motion graphics aligned with the brand’s narrative.
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Munsoo Kown SS17 / D by D SS17
Embedded cinematic graphics and titles into runway clips to amplify brand mood.
Result
- Umbro: Received positive feedback for stylistic direction and motion timing.
- Tacostand: Recognized on social media for strengthening character identity.
- Munsoo Kown & D by D: Featured in international fashion archives and journals.