Queen’s Birthday Ball

2016

Categofy: Brand Design
Role: Creative Direction, Visual Identity
Tools: After Effects, Premire Pro, Photoshop, Illustratior, InDesign

The Queen’s Birthday Ball (QBB), hosted by the British Chamber of Commerce Korea (BCCK), celebrated Queen Elizabeth II’s 90th birthday with a large-scale charity event. The entire branding and spatial visual design were overseen, focusing on delivering a sophisticated and immersive experience inspired by Charlie and the Chocolate Factory. Held at the Fairmont Hotel Seoul, the event gathered over 300 global diplomats and corporate leaders.

Design Concept

This year’s theme drew inspiration from British author Roald Dahl’s iconic story Charlie and the Chocolate Factory, shifting from the usual “Britain” focus to a narrative-driven, magical experience.
The design process aimed to avoid childish or overly playful motifs, opting for simplified, elegant graphics.
The primary colors featured deep purple tones combined with golden-yellow accents representing the “Golden Ticket,” creating a luxurious atmosphere.
Event hosts wore themed costumes, reinforcing a cohesive visual storytelling throughout the event.

Experiential & Brand Collaboration Design

To enhance guest immersion, a collaboration with the British chocolate brand Dairy Milk provided custom event goodies and chocolates to all attendees.

Additional British brands, including a premium popcorn company, ice cream trucks, and alcoholic beverages, enriched the sensory experience.

Table centerpieces were crafted as candy and dessert floral arrangements, harmonizing with the event’s whimsical theme.

Entrance tickets featured hidden Golden Tickets integrated with chocolate-themed designs, which tied into a Lucky Draw event that engaged guests uniquely.

Branding & Spatial Visual Design

Curated brands relevant to the theme, including chocolates, desserts, beverages, and fashion accessories.

Designed immersive booths and spatial layouts to boost guest engagement and thematic consistency.

Partnered with sponsors aligned with the charity event’s mission to reinforce messaging and visitor experience.

Highlights for International Audiences

Trusted with the official branding of a high-profile British royal event, underscoring credibility and expertise.
Managed a large-scale VIP event with over 300 attendees, showcasing capacity for global-scale projects.
Created a comprehensive brand experience including event host costumes, immersive booths, and POSM elements.
Delivered branding that connected public good with high-end event design.
Enhanced guest experience with engaging collaborations like chocolate giveaways and interactive Lucky Draw.

Results & Media Response

Successfully hosted over 300 high-profile diplomatic and corporate guests, boosting the brand’s international standing.

Recognized in The Korea Times coverage.

Received widespread positive feedback for immersive design and attention to detail.

Social media and press coverage helped organically amplify event reach.

Strengthened brand image while supporting charitable causes.

Press - Korea Times ->