101Routine
2022
101Routine is a vertical-format video content series focused on habit-building. It marked CLASS101’s first attempt at mobile-optimized vertical UX. The goal was to visually simplify routines for busy users looking to form healthy daily habits.
We developed worksheet-style UI and modular graphics tailored for quick comprehension and engagement. Visuals supported sequential task flow, using subtle tones and intuitive icons.
Brand Target
- Busy professionals and students with limited time
- Beginners interested in forming sustainable routines
Visual Motif
- Vertical layout with worksheet-style modules
- Routine-specific icons and muted color palette
- Mobile-first interface with optimized legibility
Design Points
- Visual clarity to support retention and completion
- Easily expandable design system for future challenges
Process
- Defined UX flow and routine structure
- Designed UI elements using JSON / Lottie
- Collaborated with developers to implement across platform
Result
- +85% completion rate, 60% user return rate
- Recognized as a successful mobile UX case
- Inspired expansion into wellness and self-care content