101Mate
2021
101Mate is a long-form video series featuring interviews with CLASS101 users. Rather than standard reviews, it visualizes genuine experiences and emotional connections between the brand and real learners.
We developed worksheet-style UI and modular graphics tailored for quick comprehension and engagement. Visuals supported sequential task flow, using subtle tones and intuitive icons.
Brand Target
- Busy professionals and students with limited time
- Beginners interested in forming sustainable routines
Visual Motif
- Vertical layout with worksheet-style modules
- Routine-specific icons and muted color palette
- Mobile-first interface with optimized legibility
Design Points
- Visual clarity to support retention and completion
- Easily expandable design system for future challenges
Process
- Defined UX flow and routine structure
- Designed UI elements using JSON / Lottie
- Collaborated with developers to implement across platform
Result
- +85% completion rate, 60% user return rate
- Recognized as a successful mobile UX case
- Inspired expansion into wellness and self-care content
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